Design
How to supply a logo that prints sharp (and why SVG always wins)
The difference between a crisp print and a grainy disappointment is almost always the file you sent. Three rules, and why they matter.
Contents
Whether your logo prints sharp depends almost entirely on the file you send. Three rules prevent nearly every disappointment.
Rule 1: vector beats pixels, always
An SVG or PDF file describes your logo as lines and shapes rather than pixels. You can print those files as large as you like, from a keyring to a full racket face, and they stay razor sharp. If a designer ever made your logo, a vector version almost certainly exists. One email to that designer is worth it.
Rule 2: with photos, the pixel count decides
A photo is a pixel file by definition, so the sum matters: how many pixels are you spreading across how many centimetres. For a sharp print you want to be heading towards three hundred pixels per inch. A photo from a modern phone is almost always good enough; an image pulled off a website almost never is.
Rule 3: think in contrast, not in detail
A racket face is seen from a few metres away, in motion. Fine lines and subtle colour transitions disappear at that distance. What does work: a clear logo, a name in a solid typeface, and contrast between the design and the surface underneath.
And if you are still unsure
You always get a digital print proof to approve first. If you have doubts about your file, simply send it in through the design service: we will place it neatly on the racket and you judge the result before anything is printed.
